This campaign for Samsung launched the new Samsung N310 netbook designed by the legendery Naoto Fukasawa, at its heart was a microsite that featured the entire Samsung netbook family, supported by online advertising in the form of leaderboards, MPUs and Facebook image and text ads.
National press carried ads in The Times, Sun, Metro, London Lite, London Evening Standard, Guardian, Daily Telegraph as well as specialsit magazines What Laptop and T3.
London Heathrow was the focal point of the OOH advertising, with 48 sheet and 6 sheet poster sites located in and around the airport with a predicted footfall of 2,791,667. These were joind by 6 sheet advertising at London City Airport with a predicted footfall of 120,833.
London’s Tottenham Court Road is a technology hot spot, so we took advantage of this by covering shop fronts with Contra Vision Window Graphics, creating videos for the digital signage in the tube station and installing graphics on the ‘Silver Centers’ between escalators. Take a look at the video below to see how it all looked.
National press carried ads in The Times, Sun, Metro, London Lite, London Evening Standard, Guardian, Daily Telegraph as well as specialsit magazines What Laptop and T3.
London Heathrow was the focal point of the OOH advertising, with 48 sheet and 6 sheet poster sites located in and around the airport with a predicted footfall of 2,791,667. These were joind by 6 sheet advertising at London City Airport with a predicted footfall of 120,833.
London’s Tottenham Court Road is a technology hot spot, so we took advantage of this by covering shop fronts with Contra Vision Window Graphics, creating videos for the digital signage in the tube station and installing graphics on the ‘Silver Centers’ between escalators. Take a look at the video below to see how it all looked.
